Author: Rick Klau

A friend who’s in marketing for a large west coast law firm recently analyzed average revenues per client. She took two groups: clients serviced by one practice area, and clients serviced by four or more practice areas. Average revenue in the former camp was $500,000. The latter? $1.5 million. She dubbed the resulting cross-selling initiative…

After attending the AAM conference and reading an article in Forbes about Citigroup, I got to thinking about the challenges of cross selling and the tremendous opportunity for growth cross selling represents for professional services firms. I jotted down a few thoughts, and will likely revise this from time to time…A friend who’s in marketing…

This sounds cool (courtesy of Wall Street Journal Smart Money, which I’m reading on the plane): A brand new bag: Laptops are supposed to be travel-friendly. But unpacking one in a phone-booth-size coach seat typically means sending a flying elbow into a fellow passenger. Situations like these call for the Samnsonite soft.doc ($69.99, www.datavis.com), a new…

Flying back from San Antonio, I connected through St. Louis. I was in the waiting area at the gate, and while on the cell phone overheard an announcement that asked us to clear out of the boarding area. Then two guards proceeded to up-end every piece of furniture in the boarding area, pick up trash…

“B” Cell batteries: Mystery solved. Stefan sez: If you go to a battery display in a drug or convenience store or Radio Shack, you’ll find AAA-cell batteries, and AA-cell batteries, and C-cell batteries and big ‘ol D-cell batteries. But no A or B cell batteries. This has bothered me for years, and past searches turned…

I sent the following e-mail in three weeks ago to the TechnoLawyer list, and it’s still inexplicably not going out. How can you claim to have an e-mail distribution list if the e-mails aren’t getting distributed? Rather than continue to wait, I figured I’d just throw it out there… and let Ernie, Denise and others…

As a follow-up to the last post about personal KM challenges, I thought I’d share this e-mail I wrote to the TechnoLawyer list several weeks ago. (It still hasn’t been distributed to the list for some reason, so at least now it has a home.) Might help some out there who are reading these blogs…

I won’t include the entire post here, but you really need to read the entire thread (starting with Cory’s original post, Jenny’s follow-up, and then Jim’s wrap-up). One excerpt from Jim’s piece: When we talk about learning organizations and about knowledge management practices, it can be easy to lose sight of this personal dimension. ……

I’m in San Antonio at the Association of Accounting Marketing conference, and was attending a session on evaluating the success of marketing plans. Given that this is an area of interest to me (if done right, strategic marketing efforts are supported by CRM systems that make the collection, distribution and quality of information much easier and…

Navajo Code Talkers Break 60 Years of Silence “Their tale begins in 1942. After discovering that U.S. military codes were routinely deciphered by the Japanese, Philip Johnston, a World War I veteran and son of missionaries to Navajo country, suggested devising a system from the ancient language that few Navajos had ever bothered to write…