Author: Rick Klau

  • Corporate weblogs

    Marketing Magazine.  Jim Carroll. Corporate weblogs. It likely won’t be too long before we see an official Harley-Davidson blog that features ongoing commentary, news and updates from an “evangelist” within the Harley organization. Featured within the main Harley-Davidson site, the effort will emerge as a powerful means by which the company can further cement its digital…

  • Blogging from the couch

    Ernie sent me an e-mail expressing shock that I’m just now figuring out scanning. Come on – cut me some slack! Scanning just always seemed so, well, boring. But I’ve got religion now… And as long as we’re making technology discoveries here in the Klau house, we went ahead and fooled around with 802.11b. Yup,…

  • PaperPort Rocks

    I’ve never really used imaging software, but have always been familiar with the claims. Reduce the paper in your office. Organize your various documents. Make everything searchable. Blah, blah, blah. Or so I thought. I fired up a copy of PaperPort Deluxe 8 over the weekend, and am stunned at how intuitive it is. I…

  • JOHO on Peters

    Tom Peters and Branding. I got to go be in the live audience yesterday of a Tom Peters webinar where for an hour he railed, riffed on great quotes, told stories, and test-i- fied. Hell of a performance. While the rest of us are nattering among ourselves, Tom is out making converts among the heathen.…

  • Marketing your firm through individual weblogs

    Don’t Forget the Brownies. Denise’s “Interview Tips“ almost make me reconsider my pledge to never interview for a job as a lawyer. Seriously – after reading this, doesn’t it make you at least think about going to work for Crosby Heafey? Employers gain a lot when their employees are allowed to have a personality –…

  • Find the Leaky Pipes

    If you’re in the tech business (whether you sell into it, work in it, or represent it) and you haven’t read Crossing the Chasm, stop reading right now and buy a copy. It’s one of the books that really defines the space – so much so that Geoffrey Moore (the author) created a consulting group…

  • Don’t Forget the Brownies

    Denise’s “Interview Tips“ almost make me reconsider my pledge to never interview for a job as a lawyer. Seriously – after reading this, doesn’t it make you at least think about going to work for Crosby Heafey? Employers gain a lot when their employees are allowed to have a personality – kudos to both CHR&M…

  • Homeowner Lesson

    If you ever see a couple guys from a cable company show up with big shovels and power tools – unannounced – ask lots of questions. “Why are you here?” would be a good start. But most importantly, if you tell them not to cut something – it turns out you need to furnish an…

  • Annotated Blog Bibliography

    An annotated bibliography on weblogs & blogging, BlogBib CARL 2002 [LLRX Newstand] Hadn’t seen anyone else pick this up. Caught it at Sabrina Pacifici’s LLRX site. The Newstand is a great collection of daily links to tech news around the web.

  • SpamCop on the Beat

    Thanks to Genie Tyburski and Mike Masnick for their recommendation of SpamCop to address my dislike of spam. It costs $30/year, and I signed up this afternoon. Here’s what I did: Configured my e-mail address to point to my SpamCop address.SpamCop queues up any likely spam and places it into a “hold” folderConfigured my mail…