There’s an interesting thread going on at the [non]billable hour right now, between Matt Homann, a lawyer, and the CEO of LegalMatch, a company that used fairly aggressive tactics in pitching their services to Matt. Read Matt’s original post here, and his follow-up (excerpted below) here.
Reminds me of my own Cluetrain-y conversation back and forth with Chris Smith when I was trying to sell him CRM software (more from Chris here and here, and my follow-up here). When conversations happen, both sides benefit. Transparency is critical to decentralization and relationship-building.
It’ll be interesting to see if, as a result of Matt’s post, LegalMatch changes their tactics or engages Matt in a meaningful way.
(And if you’re interested, you can pick up a copy of The Cluetrain Manifesto from Amazon. Well worth a read if you haven’t read it before.)