Year: 2005

Interesting take on branding: Craigslist has an unconventional approach to investing in its ‘brand’: it doesn’t do anything.  “We never even use that word internally,” Mr. Buckmaster [Craigslist’s CEO] said.  “We do zero advertising.  We don’t have a logo.  Now we’re told that we have the strongest brand ever for a company our size.” from…