Today’s Moment of Zen Branding

Interesting take on branding:

Craigslist has an unconventional approach to investing in its ‘brand’: it doesn’t do anything.  “We never even use that word internally,” Mr. Buckmaster [Craigslist’s CEO] said.  “We do zero advertising.  We don’t have a logo.  Now we’re told that we have the strongest brand ever for a company our size.”

from “Rebels With A Cause, and a Business Plan,” NY Times.

[The Trademark Blog]

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