Get Bloomba

Check this out: the good folks at Bloomba get it. They recognize that one of the barriers to adoption is inertia: most people out there are using Outlook, and they don’t even realize that there’s a better answer. So Bloomba is reaching out to execs at small to mid-sized businesses. Tell them what you do, what line of work you’re in — and they’ll send you a copy.

They’ve taken a page from Malcolm Gladwell’s The Tipping Point: if you’re a connector, they want you. If you haven’t given Bloomba a look yet, this is a great chance to do so.

(For more on why Bloomba is worth a look, you can read my earlier post on the subject.)