Just Be Yourself

If you had a blog, and you posted a doctrine on it, and among the many proclomations was this:

2. Be a human being. JoinCross is a place for us to be ourselves, to share who we are, and for us to learn who our customers are.

Don’t you think it would be a little odd to have the major contributor be a pseudonym?

Couldn’t resist the tweak, but on the balance I still think that Cross’s staff has the right idea when it comes to the blog, and the role it can play in their ongoing outreach. Turn Illinois is another good example of how to leverage one candidate’s strengths for the benefit of the party.

3 responses to “Just Be Yourself”

  1. With all due respect to “Chris Rhodes” I'm not sure he picked the right set of rules – I'd suggest something else – seriously. It is about honest communication – but that means leveling with people. Not only is JoinCross historically in violation of many of the rules – but the rules themselves are written poorly. Some examples:1. “JoinCross is not a marketing tool, not a PR tool, not a vote generation tool” I'm reminded of someone protesting too much – you can be about “conversation” and still fill other roles.and2. “JoinCross is a place for us to be ourselves, to share who we are, and for us to learn who our customers are” – customers? See “marketing” above – and below.and 5. “Marketing has no place on JoinCross. When we spend money on JoinCross the goal is to surprise and delight, not to promote or preach.” Not to promote? Please.JoinCross is doing a lot right. A lot. They're succeeding by breaking the rules. Chris, forget the “doctrine” – it's wrong for you. It isn't honest. It's second-hand Microsoft – you need to think Linux. “Know thyself” – you're not an “industry” – but you might aspire to be a movement.

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