The Golden what?

Me to parking attendant, downtown San Francisco: “What’s the best way to get back to the 101 towards the Golden Gate?”

Parking attendant: “The what?”

Me: “The Golden Gate Bridge.”

Parking attendant: “That in San Francisco?”

Me: “You’re kidding.”

Parking attendant to co-worker: “Jose! You know where the Golden Gate Bridge is?”

Me: “You’re kidding.”

Parking attendant: “Sorry, maybe try Embarcardero?”

I want to believe he was kidding. I really do. But he wasn’t. How is it possible that anyone who works or lives in San Francisco doesn’t have the vaguest notion of where the only northbound exit out of the city is located?