Steve Rubel and his client, Chris Sloop (CTO at WeatherBug) are talking about WeatherBug’s ongoing struggle to overcome a bad business decision 4 years ago (a distribution deal with Gator, a known spyware distributor).

Jeff’s got CDs of WeatherBug Plus in the back (I just installed it, holy cow — it’s 96 degrees back home right now!) and is essentially representing that the company’s open, willing to engage the community and also willing to listen.

Some of the people in the audience gave Jeff flack for keeping the name, one complaint was that the presentation was an ad for the company. (And?)

Having just installed the app, I’m pretty impressed. They’re creating a community of users (8,000+ weather stations at schools around the country), they’re engaging the community, and listening.

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