My article on Social Networking is up at Law Practice Management’s website. How’d I know? I got a LinkedIn request from a reader. Cool.
One clarification, that I realized after reading my own article: I should have made it clearer the connection between CRM and social networking. I didn’t do that clearly enough in the article, which I think leaves you wondering why the mention of CRM is in there at all. My take: CRM tells you who you and your organization knows. Since the people inside your firm are the ones most likely to have a vested interest in helping you connect the dots to your intended contact, I see those internal contacts as being the strongest and most likely to result in succesful links. External contacts — those that sites like LinkedIn map — increase the potential for finding useful contacts. But the links between you and your target — often have no reason to help.
More on this later, as I’m generally a fan of LinkedIn. But I think they’re going to see some resistance as the network grows and the strength of the intermediate links weakens.
Also, an interesting statistic: when I wrote the article just a couple months ago, my network was 45 people and 15,000 connections. Today, at LinkedIn, my network is over 80 people and today grew past 50,000 connections.