InfoWorld: CRM vendors tout major upgrades

From Ephraim Schwartz’s column in InfoWorld today:

“CRM is getting a black eye. Gartner and Meta [Group] reports both cite data quality as the main reason,” said Rick Klau, vice president of vertical markets at Interface.

The key component of InterAction 5.1 is a data service that will identify anomalies in data, de-duplicate the data, and return it to the customer in a cleansed database, Klau said.

You can read the press release here.

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