Now this is cool — my good friend Greg Siskind was the guest editorial writer in yesterday’s USA Today. How’d they get Greg to write the editorial? On a tight deadline, they searched the web. Greg wrote something on this subject three years ago. They gave him 18 hours to write 350 words.
Trivia buffs will recall that Greg’s firm was one of the first law firms with a website, coming up on ten years ago.
Greg will be one of my co-panelists on Friday at the ABA Annual Conference he is also my co-author on Lawyer’s Guide to Marketing on the Internet (and the original author of the first edition).