When Your Future’s at Stake…

That was Brobeck’s tag line, part of its much-talked about but under-analyzed branding strategy. Until now, that is. Deborah McMurray, one of my co-authors on the cleverly titled The Lawyer’s Guide to Marketing on the Internet, dissects Brobeck’s brand and the repercussions of its dissolution on the blog devoted to our book. It’s great reading.

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