Google Finds Brand Power. The search king finished ahead of such names as Coca-Cola and Starbucks for world’s top brand. [The Motley Fool]
In other words, an insiginificant polling sample with an indeterminate number of people from unknown backgrounds voted on a subject. And from this, we get “world’s top brand”? Please.
For a more, uh, legitimate survey, there’s always the Business Week “Global Brands Scorecard” that hits every August. From last year’s survey, the top brands were:
I’d have expected Motley Fool to be a bit more selective in deciding what to publish.