Dan Bricklin (co-creator of VisiCalc, founder of Trellix) posted a great piece a couple weeks ago about the growing importance of blogs in the business world. He focused specifically on the importance of blogs in small businesses. Two quotes stand out:
It is important to understand that the purpose of a blog is not always to get the largest and widest readership possible. The purpose is usually to communicate with interested individuals. Even in business, the number of those individuals may be very few, but the impact of the communications can have economic impact far beyond its cost.
As blogging moves more and more into the mainstream, it will eventually be surprising when you don’t use a blog. [emphasis mine] [Dan Bricklin’s Log]
The full text of his post is here.