CRM Package Focuses Law Firm’s Marketing

Another well-publicized win, this time Duane Morris in Philadelphia. Information Week covers it in this week’s issue.

[CIO John] Sroka chose InterAction software from Interface Software Inc. “We ended up going with them because of their expertise in the area, the depth of the organization, and the size of their existing client base,” he says, noting that Interface has the largest customer base of the three vendors he considered.

In a weakened economy, ensuring that a vendor has a sizable installed base is vital for determining longevity. What’s more, while the other vendors had products aimed at the legal industry, Sroka says, they weren’t those vendors’ sole focus. InterAction is Interface’s core product, which gives Sroka confidence that it will continue to focus its research and development on his business.

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