eWeek: InterAction 5 coming…

This makes the past three weeks of meetings with the press worthwhile: we’re already starting to see coverage. eWeek breaks the news that we’re prepping the release of the next version of InterAction:

Several new features in the upgrade, including Relationship Map, Who Knows Who and Related Contacts, help members of a law firm, an accounting firm, a consulting company or a similar professional services business uncover unseen relationships between their colleagues and current or potential customers, according to Interface officials in Oak Brook, Ill.

“The total value of what a professional services firm has is what its employees know and, in particular, who they know,” said Rick Klau, vice president of vertical markets at Interface. “They need to share that information.”

InterAction 5 also provides new capabilities for letting users control who gets to see the information drawn from their systems, new data change management features, and data quality tools to cleanse and standardize data.

This month has been exhausting. But this is a good sign. eWeek is a “tier 1” publication – not focused on the vertical markets we focus on, but on the broader enterprise software market. Following Upside naming us to the Upside 100, it appears that the broader press is interested in our take on CRM. (We develop only for professional services firms; we don’t sell to the traditional CRM market place.)

More to follow.

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