Gartner Hype Cycle ::: Gartner’s

Gartner Hype Cycle ::: Gartner’s take on the bell curve of acceptance of technology. An interesting attempt at explaining the seeming see-saw of expectations when it comes to new technology. It’s represented here:

Is CRM past its “trough”, heading for a “slope of enlightenment”? I think so. Gone are the predictions of wild results, but I think we’re also past the famous “70% of all CRM implementations will fail” assertions as well. Gartner explains the slope in this way: “focused experimentation and solid hard work by an increasingly diverse range of organizations lead to a true understanding of the technology’s applicability, risks and benefits.”

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