Tuesday, January 24, 2006

Blogging Delivered. Just not searchable.

You may have seen the AT&T billboards claiming “blogging delivered” for AT&T (er, sorry – that’s at&t). I love that this blogger called them out, and pointed out that the word “blog” is nowhere to be found on the at&t site.

One billion dollars. On marketing. Maybe the website was an extra hundred mil, and they had to cut something, somewhere.

1 comment:

  1. 1) It's still AT&T. The lower-case version is just in the logotype.

    2) Those packets coming to your house through your high-speed Internet connection crossed an AT&T network somewhere. In your particular case, they were delivered to your doorstep.

    3) Marketing departments and implementation details. Delivered.