Friday, September 9, 2005

Anatomy of a Sale: Inc. Magazine

If you haven’t read this month’s Inc. Magazine, you’re really missing a great cover story — it details the sale by German publishing giant Gruner + Jahr’s sale of Inc. and Fast Company to Morningstar founder and CEO Joe Mansueto. It’s a great read, and really gives you an eye into the magazine business.

The ads congratulating Inc. (and Mansueto) from various advertisers were a nice touch in the print version. I think it’s safe to say nobody — advertisers, staff, readers — will miss G+J.

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