Friday, June 10, 2005

Fish & Richardson advertising on Captivate Network

Saw this in our elevator the other day, and was intrigued:

Fish & Richardson is advertising on the Captivate Network. Wonder if any other law firms are doing this?

Certainly seems like a great idea: quick ads, captive audience, and almost guaranteed repeat viewings by your audience. (I’ve seen it at least a dozen times this week.) Smart.

Fish’s early ad campaigns targeted techies, with a good riff on the old Far Side cartoons:

What you say: “In a preferred embodiment, the user directs the Internet browser to a Internet clinical services provider web site computer and logs in to the site using an identifier and a secure password and optionally makes a selection of the type of servicing desired, wherein an automatically-executing software package…”

What your lawyers hear: “Blah blah blah blah, blah blah blah blah Internet blah blah blah blah blah computer blah blah blah…”

Wish they had copies of those ads online…

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