The trend in a move from organizational km to personal km is mirrored in the UK. My view is don’t try to move the elephant, beacuse its big, heavy and has a very long memory for ‘the way we do things around here’. But focus on individual behaviours and km and you give the elephant rollerblades.
I like the analogy. Read Claire’s entire post for more on why she uses blogs and wikis in her day-to-day work — it’s not about incentives or rewards, it’s about the fact that it’s easier and more effective.