If you had a blog, and you posted a doctrine on it, and among the many proclomations was this:
2. Be a human being. JoinCross is a place for us to be ourselves, to share who we are, and for us to learn who our customers are.
Don’t you think it would be a little odd to have the major contributor be a pseudonym?
Couldn’t resist the tweak, but on the balance I still think that Cross’s staff has the right idea when it comes to the blog, and the role it can play in their ongoing outreach. Turn Illinois is another good example of how to leverage one candidate’s strengths for the benefit of the party.