And the Online Journalism Review writes today that many publishers are contemplating RSS as the answer to their newsletters getting caught up in spam filters.
So… what’s the most popular new e-mail program? Gmail.
How long before Gmail integrates an RSS reader into Gmail?
Oh wait a minute. That’s right, Google only likes ATOM. So Google will implement an ATOM reader in Gmail, and try to force web publishers to adopt ATOM over RSS.
RSS works. Politics aside, it works. Gmail could implement a simple RSS reader tomorrow and instantly accelerate the demand for RSS from publishers — and render moot all the handwringing documented at OJR.
But they won’t, and we’ll have a standards war emerge, and we the users will suffer…