Tuesday, April 6, 2004

Reason proves WYSKster was only sort of a joke

From today’s New York Times, an article on how the print version of the monthly Reason is using personal data on readers in coordination with satellite technology to create magazine covers that picture the neighborhoods of respective subscribers. [beSpacific]

Imagine that — every subscriber is getting a magazine with a picture their neighborhood on the cover and their home circled. Ads in the magazine are tailored to their interests, and Nick Gillespie’s letter from the editor includes three separate chunks of text that are personalized to the reader’s geographic location.

We wouldn’t think much of this if it were a website. But paper? Ironic that paper seems more sophisticated (and potentially more spooky) than the CRT.

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