Today’s issue of Investors Business Daily picks up on the social networking story, and — surprise, surprise — includes my company Interface Software in the mix.
We’re a different animal in the social networking space — we’re not a start-up raising lots of cash, but a long-term entity that’s over $20m in revenues with hundreds of thousands of users. (And we’re profitable to boot.) I think the press angle on social networking is shifting its focus to now look at how enterprises can realistically benefit from the technology. Adding a company with a proven track record and a broad install base rounds out the coverage so that the story’s not just about companies with deep VC-backed pockets and a handful of paying customers.