From Ephraim Schwartz’s column in InfoWorld today:
CRM is getting a black eye. Gartner and Meta [Group] reports both cite data quality as the main reason, said Rick Klau, vice president of vertical markets at Interface.
The key component of InterAction 5.1 is a data service that will identify anomalies in data, de-duplicate the data, and return it to the customer in a cleansed database, Klau said.
You can read the press release here.