If Josh keeps blowing me off when I visit DC I’m going to have to stop calling him a “good friend” (just kidding, Josh). But I can’t help but smirk when I read this account about the contrasts between the Lieberman and Dean camps:
I’m obviously on his main direct-mail list, all on the strength of one contribution. VERY impressive operation on the technical side, and it certainly makes me more likely to contribute again. Wonder where Dean’s people came from? Are these the tech-savvy people who are also staffing his Internet operation?
The organization starts at the top. This is Joe Trippi’s fifth presidential campaign. And yes, there are a number of extremely smart people trying hard to get it right. And given the Lieberman camp’s well-publicized shake-up on the fundraising efforts, the Dean camp has enjoyed a relative stability that gives them an edge.
But here’s my request on the fundraising side: my wife and I have already given money to the campaign, and will continue to do so throughout the year. Direct mail isn’t going to encourage me to give any more money. I’m online, I give online, and I’ll continue to give online. (And let me point once again to my comments from several months ago: money raised online is far more valuable than money raised offline. Don’t believe me? Go back and read the post.)
I want the campaign to save the money they’re spending on paper and postage and put it to better use. I’ve talked with them, and there’s no easy answer: the stats don’t lie — direct mail works. So how to segregate between people like us (who will step up and continue to give) from people who traditionally respond to direct mail? The cost savings to the campaign could easily cover the costs of a few TV spots ($300k or so per quarter)… so we’re talking about real issues.