Some campaign managers devote their energies to working the elite press or courting union leaders or wooing donors. But Trippi seems to spend an inordinate amount of his time checking Meetup numbers, posting to liberal blogs, sending text messages to supporters who have signed up for the Dean wireless network, and otherwise devising ways to use the Internet to build what Trippi envisions as “the largest grassroots organization in the history of this party.” And his efforts might actually be paying off: While many predicted that Dean would fade away once the war was no longer a salient issue, there is little evidence that the former Vermont governor’s supporters – originally drawn to Dean when he was forcefully speaking out against war in Iraq – are deserting him. In fact, the Internet might account for Dean’s staying power.
I believe when the book is written about the 2004 Presidential Election, it will be the chapters on the role of the Internet that will be the most revolutionary. So far, Governor Dean’s proven that he has a team who can consistently outshine the others.