Wednesday, May 21, 2003

CRM Can Target Your Communications: Or can it?

I got an e-mail last night. It was personalized (they got my first name right), and they tell me that they’ve been selling “enterprise software to lawyers” for 12 years. Now it appears that they have a CRM system.

Amazingly enough, after they did some research they purport to have figured out the answer to why so many CRM systems fail – and they’ve solved the problems!

Seems to me that they should first figure out how their CRM system has me (a competitor) on their mailing list for promotional mailings. Then I might be willing to believe their claims of “solving” the problem of “bad data”.

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