Sunday, April 6, 2003

Presidential smart mobs

Well, well. A presidential campaign with a weblog? That’s so, well, last month. Now the Dean campaign announces it’s got a “phonenet” – where Dean supporters can sign up to receive SMS text messages from the campaign.

From an e-mail today from Zephyr Teachout, who’s involved in the campaign’s Internet strategy:

  1. Go to
  2. Click on register now. Enter your phone number.
  3. Respond to the text message you receive.
  4. Search for Howard Dean 2004.
  5. Join the group!
  6. Let all your Dean friends know.

One thing that impressed me about – when I accessed the site from my Treo (which uses Handspring’s Blazer browser), it did a good job of recognizing that the browser was a microbrowser – and stripped all images from the site to make the page load quickly. I wish more sites did that.

(For more on the concept of Smart Mobs – a term coined by author Howard Rheingold – see the site dedicated to the topic and Rheingold’s book.)

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