Left Chicago this afternoon – it was 17 degrees and flurries decorated the sky.
Just checked into the Ritz Carlton in Laguna Niguel, where it’s 70 and sunny.
By the way, I’m here attending and speaking at the Marketing Partner Forum, a conference focused on marketing directors and marketing partners at law firms. There are some good topics I’m looking forward to see covered:
- Monday’s keynote session which will feature Maggie Kavalaris (Gray Cary) and Tower Snow (formerly of Brobeck, now a partner at Clifford Chance) and others talking about the role of marketing in a consolidating marketplace
- Monday afternoon, which has Diane Hamlin (Fenwick & West) and Paul Mickey (Shaw Pittman) on a panel talking about strategic vs. operational marketing
- Tuesday’s breakouts which focus on technology’s role in driving business (unfortunately, there are 8 breakouts scheduled concurrently over two session times that I would like to see – and I’m speaking during one of them!)
- Jim Catchcart, author of Relationship Selling, talking about that topic in the context of selling legal services
I will take add comments periodically as I have time for those that are interested…