Monday, October 28, 2002

Small CRM Companies Thriving

Best Little CRM Companies in the Business. When you want something done right in CRM, you do not necessarily need to call on a big company. A number of smaller, less-heralded technology providers are making a name for themselves with very targeted, specialized products that meet needs not previously satisfied by the offerings of household-name players. [CRMDaily]

Of course, this article still focuses primarily on “traditional” CRM – i.e., sales force automation and call-center stuff. But it’s nice to see positive press in the CRM space that also identifies the potential upside in going with a more targeted, hungrier provider than the big guys.

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