Monday, September 30, 2002

Corporate weblogs

Marketing Magazine.  Jim Carroll. Corporate weblogs.

It likely won’t be too long before we see an official Harley-Davidson blog that features ongoing commentary, news and updates from an “evangelist” within the Harley organization. Featured within the main Harley-Davidson site, the effort will emerge as a powerful means by which the company can further cement its digital relationship with its customers. Harley has a new model coming out? It’s reported directly to Harley fans through the blog. Someone is doing a cross-country bike ride on a Harley with the monies collected going to a charity? Write it into the blog. A new Harley ad is released? Link it in the blog, and viewers will follow.
[John Robb’s Radio Weblog]

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