Thursday, August 15, 2002

Can TiVo Go Prime Time?

Great study in this month’s Fast Company about TiVo’s attempts to create a sustainable business model. What’s most valuable in the article is the dissection of TiVo’s efforts at shifting its business plan in response to changing market conditions.

I’ve had TiVo for just over 18 months, and am definitely one of the “rabid fans” the FC article talks about. What I didn’t know was the behind-the-scenes stuff going on to make the company a long-term success.

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