Thursday, April 11, 2002

Those Big Ads on C|Net Really Work

Courtesy of NetMarketing, this article from Media Life Magazine suggests that the large, hard-to-miss ads on C|Net (called Interactive Messaging Units, or IMUs), are working. From the article:

60 percent said that the units were worth stopping their activities to view, and 49 percent said that they thought the units were the type of ad they’re likely to click on.

Of course, here’s the not-so-revolutionary conclusion from the same article:

“What we’ve learned with this round of studies, as well as what we’ve seen from user activity on our page, is that the key to the success of the units is knowing your audience, branding early, keeping the unit simple, and providing them with the right information.”

In other words, like billboards, radio ads, TV ads, newspaper ads, yellow page ads…

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